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SAMPLE.RUNWAY SHOW $$26 BFW

The official Berlin Fashion Week debut of Ruben Jai and his SS26 collection "Ghetto Express" - an exclusive runway presentation that merges raw street energy with refined craftmanship, capturing a journey from the underground to the spotlight.

About us

sample030 is a fashion label based in Berlin, founded by designer Ruben Jai, who grew up surrounded by the city’s creative energy. The brand represents limited, carefully made pieces that resonate with a new generation, bold in spirit and mindful in execution.

The core of sample030 features a unique design style: innovative fabric treatments, skilled craftsmanship, and a thoughtful approach to upcycling. Reused materials are transformed through high-quality processes, making their origins unrecognizable; only the final design remains, refined and precise.

From custom looks to unique silhouettes, sample030 combines sustainability with strong statements, bringing together diverse creative minds through fashion that tells a story.

Contact Information

Message us for any inquiries regarding orders, sales or press.

030, GER