SAMPLE.RUNWAY SHOW $$26 BFW

The official Berlin Fashion Week debut of Ruben Jai and his SS26 collection "Ghetto Express" - an exclusive runway presentation that merges raw street energy with refined craftmanship, capturing a journey from the underground to the spotlight.

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Limited, made-to-order pieces. Built entirely in-house in Berlin.

Founded by Ruben Jai. Upcycled material, reworked through fabric treatment and natural dyeing until the origin is unrecognisable — only the final design remains.

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